Gold-Vision Marketing is the brand-new digital marketing product created by the software authors and developers of our award-winning CRM. Gold-Vision Marketing has been developed with influence from our existing customers and input from across the business. This includes our marketing team and in-house UI & UX Designer who has over 20 years of experience in marketing agency work, web design, and user experience.
Gold-Vision Marketing provides essential tools for modern marketers to ensure sales and marketing teams are aligned. And it integrates seamlessly with Gold-Vision CRM! As a result, sales and marketing teams have everything they need to work together, be more productive, and boost revenue.
It also solves the problem many teams face of having to use a variety of different tools for different purposes. These tools include email design and distribution, social media content, landing pages, analytics and reporting… the list continues. This results in businesses paying for multiple subscriptions for various products that are only used by a small number of employees. The use of multiple subscriptions comes with three main issues:
Many organisations share a PDF or Word document with their teams to explain their brand guidelines. While it outlines everything you need to know, you’re constantly looking for the file in shared folders, not knowing if it’s the most recent version. Even worse, you may have an old version still saved locally on a Word ‘97 template.
Gold-Vision Marketing stores your brand colours and logos in one single location. This makes it easy for you to view any new changes or updates.
This can be a central place where your marketing team can easily find branding materials. They can access these materials whether they are working on a marketing project or creating graphics in Photoshop.
This feature is a dream for your Branding Manager. It also works well in Marketing’s email and landing page designs. When you add colours and logos to a brand, the designer includes them in the colour palette. This ensures that all your templates will be consistent and visually appealing.
Gold-Vision Marketing also aims to make the design process as simple as possible. You can use pre-made email and landing page templates for inspiration and layout ideas. They are all editable to ensure they align with your brand guidelines. Saved rows are also available for commonly used blocks such as headers, footers, and main content.
Landing pages are an important part of digital marketing campaigns. They are often the first point of contact for potential customers and where conversions happen. They are also regularly used in tandem with email campaigns to provide extra content and information for your recipients. This is great practice, but if you’re using one platform to create and send your emails, and another to host your landing pages, you risk missing out on key analytics and you’re creating more work for yourself.
This is what our marketing team was doing, and it’s why landing pages are available in Gold-Vision Marketing. You can use the drag-and-drop designer to create custom landing pages in any style you like. Additionally, you have the option to add forms with fields of your choice. The best part is that any form fills you receive are automatically inputted into Gold-Vision CRM. Making it much easier for the sales team to follow up!
Having a holistic view of your campaigns’ journey, content and performance is difficult to achieve without a large time investment and the responsibility of constant monitoring. The most difficult aspect is sharing information with your team in a clear way. This information should also indicate areas that need improvement. It is important to find a way that is easy for everyone to understand.
Gold-Vision Marketing makes all this possible, plus more. You can plan, execute, and analyse entire campaigns in one central place. Let’s say you want to run a lead nurture campaign to educate cold leads about your products. In Marketing, it’s as simple as creating a new campaign, designing your email and corresponding landing page templates, and hitting send or publish. You can even delegate activities to team members using the built-in task manager.
Within a campaign, you can see overall analytics that give you the full picture, or you can dive into individual elements (the name we’ve given to the different pieces of content that build up a campaign) to get more granular metrics. This takes away the headache of having to access multiple pieces of software to track individual results, not to mention trying to piece it all together!
As a marketer, you most likely have 99 problems to deal with. But we’re glad to say that with Gold-Vision Marketing, manually running your campaigns won’t be one of them! Of course, you can schedule your emails (and automate follow-ups), but you can also enjoy:
Let’s go into a bit more detail on that last bullet point. Marketing can organise leads into different lists and data sources. This is done based on recipient interactions, like email opens and link clicks.
For example, if a lead clicks into a link that takes them to an ‘arrange demo’ landing page, you can gauge that their buyer intentions are higher than those who haven’t. You may want to move this lead over to a lead list monitored by the sales team so they can get in touch with the recipient, or you can move them into a different campaign to serve them content that is more relevant to their buyer stage.
To combat the common issue that automation can be difficult to track, each campaign in Marketing has its own visual journey tab, which shows you the different pieces of content (elements) you have available, and the flow of automation.
As mentioned previously, Gold-Vision Marketing offers a range of analytical insights for entire campaigns, as well as individual elements.
There is also the option to add a custom script to your landing pages, which links them to your favourite analytics tools – such as Google Analytics. This will give you advanced reporting options and allow you to see landing page performance in conjunction with your main website stats.
As well as the lead follow-up and automation side of things, there are also a couple of other clever aspects of Gold-Vision Marketing that are powered by Gold-Vision CRM:
Recipient lists (known as data sources in Marketing) can be created using any item, and any field that you have configured in CRM. This ranges from the likes of lead lists, accounts and contacts to activities, projects and sales opportunities. Gold-Vision CRM also gives you unlimited filtering capability, helping you make your data sources as segmented and targeted as possible.
Every time a recipient or landing page visitor interacts with your content, their engagement score will be updated automatically in CRM. All the actions that build this score are logged against the relevant record and allow you to identify key trends and interactions. This makes identifying a lead’s intent a lot easier and can even be used as part of a MQL to SQL handover strategy!
With email marketing becoming more and more competitive, capturing your readers’ attention is all the more important! Marketing carries record data over from any field in CRM to give you the option to personalise your email subject lines and main-body content.
Whilst we already have some great features in place (and this isn’t even all of them!), there are currently plans underway to develop Gold-Vision Marketing further. These additions include:
Campaigns are being enhanced to include automated social media posting to the most popular platforms.
Sales enablement-focused templates will be added to help improve sales and marketing alignment efforts.
Users will be able to integrate surveys into landing pages in order to capture feedback and responses.
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